Optimizing Content

SEO Hero Offer quality content and services

Interesting sites will increase their recognition on their own

Creating compelling and useful content will likely influence your website more than any of the other factors discussed here

(1). Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.
Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.

Anticipate differences in users' understanding of your topic and offer unique, exclusive content

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for
[nlcs], an acronym for the National League Championship Series, while a new fan might use a more general query like [baseball playoffs].

Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results.

Google AdWords provides a handy Keyword Toolthat helps you discover new keyword variations and see the approximate search volume for each keyword (). Also, Google Webmaster Tools provides you with the top search queriesyour site appears for and the ones that led the most users to your site

Consider creating a new, useful service that no other site offers.
You could also write an original piece of research, break an exciting
news story, or leverage your unique user base
. Other sites may lack the resources or expertise to do these things

Glossary

Social media service :

A community-type web service that promotes and supports forging connections
among fellow users.

Google AdWords

An advertising service which places relevant advertisements on search results pages
and other content. When a user searches for keywords using Google, AdWords
advertisements related to those keywords are displayed on the right, top and/or
bottom of the search results pages alongside the organic search results.

Improving content and services should be a priority, regardless of the type of website!

Write easy-to-read text

Users enjoy content that is well written and easy to follow.

Avoid

Stay organized around the topic

It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster

Avoid

dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation

Create fresh, unique content

New content will not only keep your existing visitor base coming back, but also bring in new visitors.

Avoid

Create content primarily for your users, not search engines

Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.

Avoid

deceptively hiding text from users, but displaying it to search engines (it's called cloaking content)

Useful ressources

Keyword tools